Open rates can be sporadic and conversions are considered good if they’re in the 1-2% range. MailChimp reserves the right to suspend or cancel your account.Įmail marketing is already a difficult process in itself.
It doesn’t work with your imported contacts.Ģ. You can also setup your autoresponders, but they’ll only work when someone on your email marketing list has subscribed from one of your web forms.
This makes it difficult for users who are planning to have subscription or membership sites to accomplish their goals. The integration that MailChimp has with WordPress and Paypal is not always the best. Having a membership-based site can be difficult. Considering you can import all of your contacts from virtually any spreadsheet file, this is one true advantage that is difficult to ignore.ġ.
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You can also upgrade your account if you prefer to have this logo removed from your outgoing mail. MailChimp is actually free up to 2,000 contacts, but they’ll include their logo under your campaign and subscription form. You can remove the MailChimp logo if you prefer. Not only can you track your own analytics, but you can also see how your metrics compare to other MailChimp users to see if you’re really getting the most out of all of your efforts.Ĥ. It’s even better to know how they’re performing in comparison to similar efforts through MailChimp. It’s a good thing to know how your email campaigns are performing. You have access to complete comparative metrics. Add in the free and unlimited image hosting and your marketing efforts are going to look exactly how you envisioned them.ģ. You’re also given access to scheduling and testing features which can help to maximize your open rates. You can take advantage of the subscription form hosting that is available. MailChimp can integrate with a Facebook page. You have multiple integration options with your current online presence. The point-and-click editor lets you get the coding updated without any HTML/CSS knowledge.Ģ. You’re also given permission to modify the existing templates if you prefer. What sets it apart, however, is the fact that you can import your own templates as well. MailChimp has a number of effective templates that are made available to users once they have an account. If you haven’t tried it yet, then here are some of the pros and cons of MailChimp to think about before you get started.
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With a whole toolbox full tools available for use, it is possible to create an effective campaign in just minutes and then keep tweaking it so it’s always working to its peak potential.
Email marketing can be a complicated process, but thanks to MailChimp and similar programs, it doesn’t have to be.
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